Memories rather than recordings
Assets
*relative* differentiation
Ruthlessly to the point
Digital opium
Paternoster elevator
Mundane art writing
Raw power 💥
Tangent
Narratives
Pursue a varied set of experiences
Market research 101
Schedules
When it comes to ads
😱 Panic
Content is infinite and the fight for attention is war
Massimo Vignelli’s typefaces
How short-form content is creating a new landscape for sports
Ask what consumers do with brands
Making the futures we want to see
Innova-poop
Thirty years later, who will follow the swoosh?
Gas station core
Differentiation vs Distinctiveness
The enduring power of brand building
On the fringe
Cosmic latte